Most businesses and business owners think linearly. Linear thinking tends to be small and focuses on incremental objectives. How can you squeeze a little more margin from your service? How can you cut a few extra expenses? How can you make this task a little more efficient?
Some examples of linear thinking:
“Let’s set a revenue target of 10% this year.”
“We can save 5% by ordering 2 more days in advance.”
“We can create a marketing campaign that will see ROI of 20%.”
These are fine goals for most companies in the world. Rising revenue and better margins are never a bad thing. But what if you didn’t need to settle for incremental improvements? What if you could think bigger and actually achieve bigger?
In steps exponential thinking. Let’s say you wanted to grow your company by 1,000%. Would you make the same decisions under the 10% scenario as you would under this 10x scenario? Very unlikely. But most CEO’s, business owners, and managers are comfortable with the status quo and 10% keeps the status quo comfortably in place. This is linear thinking – predictable and achievable with only modest effort.
Some examples of exponential thinking:
“What can we do to grow by 10x?”
“Let’s set a goal for achieving zero marginal cost.”
“Create a marketing campaign that achieves 500% return.”
Most would shudder under such lofty goals. Can you imagine giving your marketing department a mandate that they should achieve 5x the investment for their activity? I’m sure they wouldn’t just run another newspaper advertisement or radio ad. They’d probably end up rethinking their entire process and approach. That’s what it takes to think exponentially: a new, sometimes radical approach that shakes up the norm.
The power of digital marketing on small and medium-sized businesses can be exponential, if you let it. The investment is low enough to achieve astounding returns on your marketing dollars. By segmenting and capturing your website traffic and nurturing them into customers, you can create a powerful tool that grows your business. An automated tool can attack, attract, and convert 24/7. You don’t even need to let it take a break to use the restroom.
These tools do require a different approach than the traditional marketing you’ve done. Even having a social media page isn’t enough anymore. Today’s marketing is both well-planned and agile. It is highly data oriented and focuses on results – not just views, clicks, or eyeballs.
Are you ready to give your business an exponential advantage over your competitors? Are you ready to change the way you approach your marketing to grow your business faster than you thought possible?
Originally published on Uhuru